24 of the Best STAUD Items, According to a Fashion Editor

Conceived in 2015 by Sarah Staudinger and George Augusto, Staud is a US-born brand that has garnered the interest of fashion editors, stylists and content creators far beyond its birthplace. No stranger to fashioning women’s apparel with cult status, Staudinger’s (former fashion director of the beloved brand Reformation) expertise in effortless and considered apparel has captured the attention of fashion people with varying aesthetics, adding to the brand’s unique appeal. Staudinger’s eponymous brand hones into the cool and nonchalant appeal of Southern Californian style, marrying off-beat silhouettes and wafty fabrications with structural elements (case in point, its origami styles, but more on that later).

Staud speaks to an air of vibrancy and timelessness all in one, with many reworked vintage-inspired styles and other pieces inspired by street art and location. With former Chanel model, Betty Catroux as a muse and using her editorials to inspire creative direction, Staud makes pieces intending to make women feel chic and self-assured.