In a previous interview with Tanner Fletcher’s Tanner Richie and Fletcher Kasell, they admitted their brand’s bridal offerings are “unconventional.” It’s partly due to the vintage nature of it all—a dress in their most recent collection, for example, was inspired by a 1930s bridal gown Richie discovered in a Midwest thrift shop. But it is also because of the gender-neutrality of it all: there are white dresses, sure, but also baby blue velvet blazers, dramatic feather robes, and pussy-bow blouses that could be worn by brides, grooms, or those who don’t feel like describing themselves in those terms at all. “We’re really trying to tap into the customer who wants something a little bit unconventional—but also still feels: it’s for your wedding,” Richie has said.
Jackson Wiederhoeft’s bridal collections have reached cool girl status thanks to their theatrical corsetry and metal accents: for one Vogue bride, Wiederhoeft designed a 3-1 dress that shape-shifted from the ceremony, to the reception, to the after-party. His latest collection shows an avant-garde embrace of bubble hems—to wear Wiederhoeft is to be on the cutting edge of the trend.
