10 Beauty Aesthetics We’re Channelling in 2025

As we head into the last month of the year, and with a new year beckoning, this season is a time of reflection for many. It’s about taking stock and setting our intentions for what we desire—in all aspects of our lives—from the next 12 months. But I’ll be honest; whilst I understand some see the appeal in setting New Year’s resolutions, the concept never really sat well with me. Having a long list of goals can be motivating in those first weeks of January, but this can often fizzle out by February. This time around, however, I’m intent on doing things differently and seeking something a lot more frivolous and fun for next year—and that’s manifesting a fresh beauty vibe for 2025.

Granted, it might not seem as important as some of the other New Year’s resolutions you’d normally set, but there’s something to be said about capturing a beauty mood and reinventing yourself to define a new year that’s so empowering. It’s easy enough to slip into old routines and get stuck in a rut, whether it be with the products in your makeup bag or defaulting to the same hairstyle each day (guilty!). Switching things up can breathe new energy into your beauty routine, and that self-expression, by extension, creates a ripple effect in how you show up in the world too. It’s the confidence-boosting spring in your step from a new haircut or colour, the thrill of finding a signature fragrance that chimes with the energy you want to exude or discovering a new way of applying makeup that makes all the difference. I would argue that beauty isn’t so superficial after all—it’s an assertion of who we are.

Curious to see how others are setting the tone for the year ahead, I turned to the Who What Wear UK team and some of our beauty contributors. I asked them to share their beauty vision boards for 2025—a blend of inspiration, intention and creativity. Here’s what they came up with.

2025 Beauty Mood Boards, Shared Directly From Our Editors

1. Espresso Suede

“My 2025 aesthetic is all about refinement through simplicity—a celebration of rich, understated elegance. I’m thinking of it as a deep dive into the expression of brown: a lifestyle rooted in grounding tones and timeless textures,” says junior branded content editor Humaa Hussain. “It’s latte makeup—soft, creamy and effortless—but with the boldness of an americano, no cream. There’s an edge, but it’s never harsh; it’s bronze skin kissed by light, suede layers that feel as good as they look and Savette bags that whisper sophistication.